Ask a leasing broker what they actually do with your property website and the answer is refreshingly simple: they send it. To tenant reps, to prospects, to their own back office assembling a market survey. Your site is not just a marketing asset you own — it is collateral your brokers deploy, dozens of times a month, in conversations and deals you never hear about until they are real.
That reframing changes what a good property site looks like. It is not a brochure built for browsing; it is a tool built for forwarding. And like any tool, brokers will reach for it when it makes them faster and sharper in front of a client — and quietly route around it when it does not. The buildings that stay top of mind with the brokerage community tend to be the ones whose links are safe to send.
What Brokers Need From Your Site
A link that makes them look good
When a broker sends your URL, they are attaching their credibility to it. A fast, current, professional site reflects well on them; a stale or broken one embarrasses them in front of the very client they are trying to impress. Brokers notice which owners keep their sites sharp, and those are the links they lead with.
Answers to the second question
The first question is always availability. The second is everything a tenant rep asks next: floor plans, dimensions, amenities, parking, transit. A site with dedicated, current pages for Availabilities, Amenities, Location, and Contact lets a broker answer that whole second wave with one link — instead of a chain of emails and a scanned PDF from two years ago.
Stale Availability Is a Broken Tool
Nothing kills broker confidence in a site faster than outdated availability. Send a client to a suite that was leased last quarter once, and that broker stops sending your link at all. The fix is not heroics; it is process. Someone has to own updates, and they have to happen in days, not whenever the original web developer resurfaces.
This is the core of how Floorplate works: every site is fully managed, updates are handled for you, and two hours of changes a month are included, with additional work at $125 an hour. Your leasing team sends the new suite details; the site reflects them. The link brokers forward stays trustworthy, which is the entire point of having one.
Make the Site Part of the Pitch
Treat brokers as users of your website, not just sources of traffic to it. Walk them through the site when you engage them on an assignment. Ask what their clients request most often and make sure the site answers it. Then watch what happens downstream — inquiries that reference the site, tour requests arriving through the contact page — because that is the tool doing its job in rooms you were never in.
The buildings that lease fastest tend to be the ones that are easiest to sell — not just for your own team, but for every broker in the market with a client who might fit. A great property site is leverage you hand to all of them at once, and it works around the clock without asking for a commission.