Somewhere on your property site right now, a prospect is one decision away from becoming a tour. They have studied the floor plans, checked the location page, maybe watched the amenity video twice. What happens next depends almost entirely on how easy you have made it to raise a hand — and most property sites, without meaning to, make it strangely hard.
A schedule-a-tour flow is not a form; it is a conversion path. It starts the moment intent forms, runs through every click and field between the prospect and the submit button, and does not end until a human responds. Each stage leaks a little. This is a practical guide to sealing the leaks, in the order they cost you the most.
Make Touring the Obvious Next Step
The tour prompt should never be more than one glance away. In practice that means a clear call to action in the navigation and on the pages where intent actually peaks — beside each listing on the Availabilities page, at the end of the amenities story, on the Location page where someone has just confirmed the commute works. Do not bury the ask on the contact page and hope motivated prospects go looking for it. Some will; the rest are the leak.
Language matters more than it seems. Schedule a tour is concrete and low-commitment — it names an action with a known shape and a small cost. Contact us is vague homework. Inquire now sounds like paperwork. Name the exact action you want, and make the button describe what actually happens when it is clicked.
Ask Less, Get More
Every field in your form is a toll, and prospects pay it in patience. The qualifying questions you are tempted to ask up front — company size, timeline, budget, broker relationship — are all things a leasing person can learn in the first two minutes of a phone call. The form's only job is to start that call. Qualification is a conversation, not a gate.
Name and company — who is asking
Email or phone — one required, not both
An optional message field for anything they want to add
Nothing else until a human is in the conversation
Design for the phone first. A meaningful share of tour requests begins on mobile — from a broker's forwarded link, from a search on the walk back from lunch. Fields need to be large, few, and forgiving of fat thumbs; the button needs to sit where a thumb expects it; and nothing should require pinching, zooming, or rotating a screen to complete.
The Flow Ends With a Human
Response time is part of the design. A tour request answered within the hour feels like a well-run building; one answered on Thursday feels like a warning about what management will be like as a landlord. Decide who owns inbound requests, make sure submissions reach that person immediately, and set an internal standard for first response the same way you set one for maintenance tickets.
Then close the loop on the site itself. The confirmation message is your first act of hospitality: tell the prospect what happens next and roughly when. Because Floorplate sites are fully managed, refining this flow — moving a button, rewording the confirmation, trimming a field — is an email to us, not a project with a scope document. Small iterations here compound directly into leasing velocity.