Ideas for properties that lease themselves.
Practical thinking on property marketing, photography, AI, and the craft of running a website that works as hard as your leasing team.
New Features & Templates on Floorplate
A running roundup of new templates and features on Floorplate, with clearly marked placeholders ready for the team to f…
Read article →Content Is Hard: Why Use Floorplate Over Raw AI?
You can generate a property description with ChatGPT in thirty seconds, free. The paragraph was never the hard part — h…
Read article →Floorplate Provides You With llms.txt: What You Should Know About AI
More property research now starts as a question to an AI assistant. What llms.txt is, why it matters for CRE discovery,…
Read article →How to Use StillStream on Floorplate
Video is the most persuasive format in property marketing and the least used, because production is a pain. StillStream…
Read article →How Often Should You Update Your Property Site?
Most property sites are updated exactly once: the day they launch. A trigger-based framework for keeping yours true — a…
Read article →What Good Photos Can Do to Your Bottom Line
Prospects meet your building on a screen long before they meet it in person. How photography flows through to rents, to…
Read article →What to Put on Your Property Homepage
A property homepage serves predictable visitors with predictable questions, which makes it a very solvable page. A prac…
Read article →Why Your Corporate Building Needs Its Own Website
Aggregators show your building in someone else's template, right next to your competitors. Here is what a dedicated pro…
Read article →How AI Search Finds Your Building: GEO for CRE
Brokers are asking ChatGPT and Perplexity for shortlists, and those answers come from somewhere. How generative engine …
Read article →SEO Basics for Property Websites
You do not need an agency retainer to win the searches that matter for one building. The short list of SEO fundamentals…
Read article →Video Tours vs. StillStream Motion: When to Use Which
A produced video tour and StillStream motion solve different problems. A practical guide to choosing between a film cre…
Read article →Drone Photography for CRE: Worth It?
Aerial photography can be the most persuasive asset in a leasing package or an expensive flyover that proves nothing. A…
Read article →Give your property its own address.
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